Refunded for Sisters of Battle Army Set

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**MerkalJackson**

I just spoke to GW and it’s normal and as other people on here have said, it’s the two week lead time and the initial transaction to check you’ve got the fund and stuff so all good!!

Thanks for the help though everyone! Glad I wasn’t the only one who had this!

**craggy**

Argive wrote:Moving the pre-order window way back could resolve so many issues.

Like the gaming industry... I can pre-order a game 5 months in advance.

That should give them much better forecasting and therefore more sales. At this point trying to rationalise GW business decisions is like stabbing at a board of ideas whilst blindfolded though

Overread wrote:Thing is GW knows that many of their customers are multi-product customers. They aren't just 1 army.

So they don't want to tie up your March hobby money for something coming in July because GW has stuff in March and every month up to July.

In contrast a computer game company is likely only working and releasing one game at a time. So if they take your money 5 months in advance its perfectly fine for them because they won't have any competing product of their own released in those 5 months.

So I can see why GW doesn't want you spending money months in advance on preorders even if it meant that GW could overcome its production shortfall on limited edition products.
Of course another aspect is discount, we don't know how the numbers balance up and it might be that GW doesn't want to "give away" too many products in pre-order at high discounts over their regular retail releases.

GW is the EA of the miniatures game, right down to the expensive DLC.

EA publish an awful lot of games a year, all of which you can pre-order months in advance.
It's not some anomaly for video games either. I can go to the cinema and pre-order the Blu-ray before even seeing the film. Tech, clothes, toys, books and more.
But yeah, why emulate a pre-order system like that which nearly every other entertainment, and many other manufacturers make millions off? Disclaimer: I'm not a real doctor, I don't even play one on TV, but I do know that it's better for a company if the money sits in their bank account for months before sending a product than if it sits in mine until a week before they ship it.