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 Overread wrote:
I mean Apple hyped up a £1K screen stand. Sure they don't do it as often as GW, but that's because Apples products are released at a slower rate. That said you can bet they will make a huge amount of noise about the next mobile phone that is only marginally better than the phone you've got now (and some of that is just where the old phone gets a few sneaky updates to make it perform marginally worse than before )

They would, wouldn't they? You can't really expect your ads to reach everyone the same, so you try to set goals for your marketing and prioritize who you address.

I'm sure plenty of us would like something more informative and less exaggerated but companies like Apple and GW have a strong customer base and a strong interest in retaining it to keep them going, so they primarily try to build up a cult around their product to reinforce their customers' commitment.