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Well at least generic xenos army that borrows name squat for marketing reasons came to 40k.

Because they didn't over-produce it?

It sold out because people are gullible and will buy things even when they know they shouldn't.

Why shouldn't they buy the box?

Probably a mix of everything.

Once it was confirmed limited and there wouldn't be a MTO like Octarius and Black Templars had, the scalpers had an incentive to stack up.

They probably overproduced Dominion, Black Templar, Octarius etc since you could still easily find those boxes a long time after they were removed off the GW webstore. This time they made less.

WAAC crowd saw everyone screaming from the rooftops they were the new hotness and wanted to get on the wagon early.

Standard FOMO hype.

SamusDrake wrote:Because the Squats have finally returned home to 40K. A limited launch boxset was inevitably going to be sold out.

Calling them Squats is about as disrespectful to Squat fans as saying Tau need to be squatted...along with the Votann.

tneva82 wrote:Well at least generic xenos army that borrows name squat for marketing reasons came to 40k.

This, so fething much this....


At least I get Ironheads, Grendl, Ragnir & KO, so I guess that's something...

 Togusa wrote:
It sold out because people are gullible and will buy things even when they know they shouldn't.

Is there a reason for me to wait?
Seeing as I have the $ now & it's all stuff I'm going to buy anyways.....

ccs wrote:

 Togusa wrote:
It sold out because people are gullible and will buy things even when they know they shouldn't.

Is there a reason for me to wait?
Seeing as I have the $ now & it's all stuff I'm going to buy anyways.....

It's not about you. You might have the dosh, but a signifiant chunk of other people will not (particularly in these times...) but still feel the need to grab it now due to FOMO tactics and other such predatory practices, like the entire bloody codex being locked behind this box. You can see it everywhere with the "piles of shame" being something of a dubious badge of honour in this hobby, when they should be seen as anything but.

It is new and shiny and about a 40% discount over full price. Even if you don't plan on going all in on Squats it is a reasonable price for lore and a decent amount of minis to build/paint.

Because somewhere, Somebody is Doing It Wrong. Unlike me, a savant who understands that all things GW are gak. Now praise my bold truth-telling, while I continue spewing my venom over every thread on this site.

- A Very Edgy Dakkanaut, probably

Considering the heavy marketing that they have put into Squats (basically been an event for the last 6 months or so) I was suprised how muted it was and how slow it was to sell out. I think it being at the end of a run of boxes for enitre game systems (Ghur, Into the Dark and Osgiliath) people may be a little burned out for a faction only box. There certaintly hasn't been the buzz say that there was around the HH box during the summer which got a good run to itself. So maybe a little release congestion.

It was always going to sell out and it is nice to see GW produced a nice middle ground of having a chance to get it even if you couldn't be online at 10 but it still feels limited.

At the end of the day, these "sell outs" always come down to two things. Competitive 40kers, and people who scalp sets to prey on competitive 40kers.

You can't use Covid-shipping excuses any more, so GW should have known these would sell like FIRE. Going off the presumption that GW is at least capable of estimating their fan reactions in predictive sales models, it only really remains that scalping by people looking to force idiots to pay 2-3x what the actual worth of something is, are behind it.

better sells 100% of what you made, and maybe have some people unhappy that they couldn't get an item, then have only 2/3 of units produced sold.

I don’t think “under produced” is a particularly useful option.

First, we’ve no idea whatsoever of the numbers actually produced. The best I can do is a now anecdotal bit from Darksphere, a 3rd Party Retailer, who list 0 available, but “320 expected” on their pre-order.

Screenshot attached was taken just now. And super anecdotally, as I can’t prove it now, I swear it originally advised 400 expected - which we can reasonably take as the number they requested.

It’s also worth keeping in mind unlike very limited items? Whilst it sold through on the day, it wasn’t “blink and you’ll miss it”.

Now I must stress all my info points here can only be treated as anecdotes. Factual anecdotes yes, but anecdotes all the same. Simply put, we can’t know if other TP Retailers sold through a similar allocation, unless that particular TP Retailer lists Expected Stock as Darksphere do. And frankly, I’ve not kept an eye on Darksphere’s Expected Stock for broadly similar releases.

But. It’s still a fair number, not sold direct by GW. We can also reasonably expect every Warhammer Store to get at least one copy on their shelf. At just One Per Store, that’s another 400 copies. But, Not All Stores Are Equal. The bigger the store (in terms of turnover, which can loosely be identified by staffing levels), the greater the allocated stock. We’ll have to check back on Saturday, once we know how many stores of relative sizes are stocking. My former local usually got 2-4 Army Sets, but usually 2. It’s a One Man Store, so if we treat that as the smallest allocation (an assumption), then that’s at least another 800 copies.

So from just Darksphere’s allocation and GW Stores allocations, that’s at least 1,120 copies. Rinse and repeat for all the major online retailers (Element, Goblin Gaming are two I’ve used before), and assume some level of allocation available for all FLGS across the world? We’re easily taking thousands more copies.

Does that sound under produced? I guess that will genuinely depend upon who you ask. And so I refer you, Dear Reader, to my previous point that it wasn’t a Blink And You Missed It sell through. Will be those who missed out? Yep. Always will be with anything limited, but it isn’t feeling like folk didn’t have a chance due to scalper bots etc.

So I’m gonna have to say It’s Just That Popular. Not underproduced, not falling prey to scalpers. Now, the reason for that popularity? A bit of everything. New Hotness. Newstalgia. New Meta. All are equally valid reasons for someone to want a set. And it would take a lot of (ultimately pointless, because it doesn’t change anything) market research, to actually find out.

And I forgot the screenshot, like a dumbass.

 Grimtuff wrote:

ccs wrote:

 Togusa wrote:
It sold out because people are gullible and will buy things even when they know they shouldn't.

Is there a reason for me to wait?
Seeing as I have the $ now & it's all stuff I'm going to buy anyways.....

It's not about you. You might have the dosh, but a signifiant chunk of other people will not (particularly in these times...) but still feel the need to grab it now due to FOMO tactics and other such predatory practices, like the entire bloody codex being locked behind this box. You can see it everywhere with the "piles of shame" being something of a dubious badge of honour in this hobby, when they should be seen as anything but.

What's it to you if someone mismanages thier budget?

What's it to you how much backlog others have on thier shelves?

Togusa wrote: It sold out because people are gullible and will buy things even when they know they shouldn't.

Or….and stop me if I’m being radical…

It sold out because a bunch of people saw a product they wanted, at a price they found agreeable, and You Not Liking It is no reason for another grown adult not to spend their money as they bloody well please?

Perhaps you’d like to berate me for the roughly £180 I’m spending on Saturday on my sweet new tattoo, despite having only just got my last sweet tattoo, which was around £230 all in, at the end of July?

I mean, give I’m one of those grown adults spending their money as they please, I won’t care what you think, on account it’s my money, and as…..a grown adult, I’ll spend my money as I bloody well please.

I think it was bought by people who like dwarves, or as I call them, dwarf people.

I have this theory for fantasy games such as Warhammer, D&D and WoW.

Some people are elf people, some are dwarf people, some are gnome people, some are ork people, etc.

Some people are wizard people, some are paladin/good guy people, some are blackguard/bad guy people, some are rogue people, etc.

We all have certain preferences and they repeat in game after game after game.

I have a friend who always chooses elves. WoW, D&D, AoS, 40k all elves. He sometimes does not elf but elite, so Stormcast or Custodes, but he is very consistent.

Then I have another friend who always takes the ugly/unusual option, a Troll in WoW, Skaven in AoS, AdMech in 40k.

Third friend is basic human good guy people so hard, I've never seen someone collect so many chapters of Space Marines. He did once branch out, but it was to Imperial Guard!

I'm a combination of wizard people and bad guy people. Thousand Sons, Wizard (what else) in D&D, Shaman in WoW.

I can believe there are people out there who can't afford to eat but are spending their money on plastic space dwarfs.

But to be honest, if you are of that mindset, if it wasn't this, it would presumably be something else.

It is a limited edition launch box for a new faction. Of course it sold out. GW produced as many as their production and supply chain allowed and will surely shift to releasing the Codex, Combat Patrol and individual unit boxes in the next few months. There was therefore no need to go overboard with production quantity.

Because the entire supply of LoV sold.

From what I saw in the WH+ batrep, they way OP so eh

FezzikDaBullgryn wrote:
At the end of the day, these "sell outs" always come down to two things. Competitive 40kers, and people who scalp sets to prey on competitive 40kers.

You can't use Covid-shipping excuses any more, so GW should have known these would sell like FIRE. Going off the presumption that GW is at least capable of estimating their fan reactions in predictive sales models, it only really remains that scalping by people looking to force idiots to pay 2-3x what the actual worth of something is, are behind it.

There's really no indication scalpers got to it massively.

I've yet to see any people grumbling about not being able to get one.

 Grimtuff wrote:

ccs wrote:

 Togusa wrote:
It sold out because people are gullible and will buy things even when they know they shouldn't.

Is there a reason for me to wait?
Seeing as I have the $ now & it's all stuff I'm going to buy anyways.....

It's not about you. You might have the dosh, but a signifiant chunk of other people will not (particularly in these times...) but still feel the need to grab it now due to FOMO tactics and other such predatory practices, like the entire bloody codex being locked behind this box. You can see it everywhere with the "piles of shame" being something of a dubious badge of honour in this hobby, when they should be seen as anything but.

The 'dex being locked behind this box - for now - isn't really an issue when no other items for the faction are being released at this time. It is entirely different to the SOB or Ork boxes, where people had existing armies that their new rules were restricted to a LE box, which I would agree was an issue.

It isn't like you'll be able to buy a Hekaton, or a unit of Berserks, or a unit of Thunderers before the 'dex is released on its own, after all.

 tauist wrote:
From what I saw in the WH+ batrep, they way OP so eh

Well you could see that from just quick reading of rules.

You can bet the tournament try hards are already planning to get lov army painted ASAP to win tournaments. Doesn't even matter if it gets nerfed within month. That's the time they have to win tournaments and that's all that matters. Once it gets nerfed they just buy the new best army instead. And GW keeps cashing in laughing as their marketing strategy works as intended.

These threads tend to just bring out conspiracies from people.

1. This is not the first time a product sells out more than anyone expected. Surprisingly enough this is not the only company or market that this happens too.

2. You can't expect GW to hold onto a stock of limited run boxes for the next 20 years for when someone who really wants to buy it then.

3. The WAAC crowd is very likely smaller than some people suggest here. The box also doesn't have some of the more stronger things from the codex.

4. I also doubt scalpers are going to hold onto this box. It's not like this will be the only squat stuff released ever and we'll seen a full release in a month or so.


Automatically Appended Next Post:

 Dysartes wrote:

Spoiler:

 Grimtuff wrote:

ccs wrote:

 Togusa wrote:
It sold out because people are gullible and will buy things even when they know they shouldn't.

Is there a reason for me to wait?
Seeing as I have the $ now & it's all stuff I'm going to buy anyways.....

It's not about you. You might have the dosh, but a signifiant chunk of other people will not (particularly in these times...) but still feel the need to grab it now due to FOMO tactics and other such predatory practices, like the entire bloody codex being locked behind this box. You can see it everywhere with the "piles of shame" being something of a dubious badge of honour in this hobby, when they should be seen as anything but.

The 'dex being locked behind this box - for now - isn't really an issue when no other items for the faction are being released at this time. It is entirely different to the SOB or Ork boxes, where people had existing armies that their new rules were restricted to a LE box, which I would agree was an issue.

It isn't like you'll be able to buy a Hekaton, or a unit of Berserks, or a unit of Thunderers before the 'dex is released on its own, after all.

Pretty much this. This box is more like an early access entry into Warhammer 40.000 Crusade at best.


Automatically Appended Next Post:

 Bosskelot wrote:


There's really no indication scalpers got to it massively.

I've yet to see any people grumbling about not being able to get one.

Everyone who ordered the box day one at my FLGS appear to be getting a box which makes me think the fear of scalpers is way overblown.

They could have the worst rules ever written and I suspect the W+ batrep would ensure they won every game.

 Arbitrator wrote:
They could have the worst rules ever written and I suspect the W+ batrep would ensure they won every game.

Like WD BR's did?

Oh wait those had 50% winrate first BR new army was involved in

 tauist wrote:
From what I saw in the WH+ batrep, they way OP so eh

What you saw was a Crusade powered-up army, after several weeks of playing.

Because it's a new army in a game that hasn't seen a new army in years, so they sold a ton of units incredibly quickly