Although i agree that
SW can be very
CC oriented, they can also be very defensive and shooty, bringing lots of grey hunters in rhinos, long fangs, and razorbacks.
As for
HQs:
Rune Priests are GREAT. you will almost always take one. Their spells are great. The Psykic defense is invaluable (all spells within 24 inches are nullified on a 4+).
Wolf Priests are not as good...they give a nice bonus with their re rolls to hit in
CC, but unless you are taking large groups of troops in a land raider (which i personally would never do), i wouldn't bother with them.
Wolf Lords can be great, especially on a thunder wolf mount. Give him a storm shield, wolf claw and saga of the warrior born and he will tear things apart. He also costs 250 points, but he owns.
The named
HQs are usually OK, but expensive. I'd say Logan is probably the most useful, mainly because he opens up the Wolf Guards-as-troops options.
As for what would be a solid start, at around 1500 I've been running something like:
Rune Priest w/ Living Lighting (
d6 S7 attacks), Jaws of the World Wolf (so Tyranid players hate my

)
Wolf Guard x4 w/ 4 Combi meltas, 3 Power Fists, 1 Thunderhammer (the
TH goes with the scouts, the
PFs go to the Grey Hunters)
5 Scouts w/ 1 Meltagun (These guys have a 66% chance to come in behind your enemy, which usually equals a dead enemy tank)
5 Grey Hunters w/ 1 meltagun, rhino
5 Grey Hunters w/ 1 meltagun, rhino
5 Grey Hunters w/ 1 meltagun, rhino
(these quads are small and primarally used for their meltagun shooting, but with the Wolf Guard and Counter attack they are surprisingly durable in
CC, and the hidden powerfist makes them pretty formidable.)
3
TWC. 1 with
SS and
TH, 1 with Melta bombs (these will kill tanks with a S10
TH, and eat small units in
CC)
5 Long Fangs w/ 4 Missile Launchers, Las/
Plas Razorback
5 Long Fangs w/ 4 Missile Launchers, Las/
Plas Razorback
5 Long Fangs w/ 4 Missile Launchers, Las/
Plas Razorback (these shoot the crap out of everything.)
So, basically, this is a defensive / shooty
SW list, where you basically move everything forward together and shoot things to death with missiles, melta, and las/
plas. So far this list and it's 2000 point version (basically add 5 more
GH, a
TWC Wolf Lord, and another
TWC. To make it 1000 points, take out a
LF squad, 2 of the 3 razorbacks, the scouts, and 2
TWC models, making it much more bare-bones, but still very playable) have worked very well for me lately, though im sure there are some things i could optimize. Basically, the plan is to shoot the enemy to death, and then mop up whatever is left using assault.
If you wanted to make it more assault oriented army, I would make the
GH squads larger, and give them Mark of the Wulfen and maybe power weapons at the cost of the long fangs, razorbacks or the scouts, and add in some more
TWC, or a
TWC Lord.
Other fun close combat units to play around with are Lone Wolves, though for me they usually compete with the
WG and scouts for the Elite Slot.
So, basically what was said before; Rune Priest + Grey Hunters + Long Fangs will probably make up your core, it's just up to you how big to make the
GH squads, whether or not to give them
WG leaders, and to what else you want to add in to the Elite and Fast attack slots.