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A blog is a thread in which you post regular updates to a project. You should make one because people enjoy watching the process of painting a model or building an army. Some people also find it motivates them to work harder.
If you want to start a blog of a project, you should make sure you have a good camera. Just take pictures of your army as it progresses, and post them in your thread. People can then give you advice, comments and criticism on each stage of your project - rather than you getting to the end and finding out you've done something wrong, you can catch mistakes earlier.
Hope this helps.
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