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Stopped by the local GW today. There was 40k and Horus Heresy being played and painted, didn't see any AoS on the gaming tables or the painting tables other than the demo game table... which funnily enough still hadn't been fully painted yet That surprised me because the manager is a pretty enthusiastic dude, I wouldn't expect him to leave the demo table in an unpainted state. I also noticed he still had all his WHFB display forces in the cabinet and still on square bases in regiments.

I must say, by my observation it has taken shops a very long time to paint up their AoS figures, especially considering all they need to do is to spray them gold and add one or two accent colours.

 Kilkrazy wrote:
I must say, by my observation it has taken shops a very long time to paint up their AoS figures, especially considering all they need to do is to spray them gold and add one or two accent colours.

Yeah it's quite strange. I remember previous sets were base coated prior to release and fully painted within a couple of weeks. Even new armies the store manager occasionally paints up and typically has them done within a few weeks of the release. It's been several months now and the Sigmarines are base coated gold but without any details picked out and the Chaos dudes are mostly still wearing black primer with a couple of them fully painted.

I think a lot of it is just down to them being one man stores now, they have no time to paint them.

That's true, though my local GW manager has managed to get some customers to paint models for the store He's painted most of them himself, but there's a squad here and there that came from people who frequent the store.

 jonolikespie wrote:
I think a lot of it is just down to them being one man stores now, they have no time to paint them.

Our local store manager /must/ paint them in X days, often before release, or gets in trouble.

Our manager gets others to do it as he is not much of a hobbyist.

However the Calth stuff is just primed red and blue.

 Sigvatr wrote:

 jonolikespie wrote:
I think a lot of it is just down to them being one man stores now, they have no time to paint them.

Our local store manager /must/ paint them in X days, often before release, or gets in trouble.

I wonder if that is a German thing or if my store manager is screwed next time there is an inspection

There aren't any regional HQs any more. All orders come from head office.

 jonolikespie wrote:
I think a lot of it is just down to them being one man stores now, they have no time to paint them.

Or they keep breaking off the tiny bits.
They are amazing models---just bought my buddy's set today---but super fragile IMO.

40k player here but our store not only has had nearly no traction for AOS, on Black Friday fantasy models other than demons were 40 to 60 percent off, while most the store was at 20. I did pick up some orcs to buff out my ork army but when i ask why, the manager told me that since AOS fantasy has been dead weight and he wants the shelf space for 40k and other games.

Yeaaahh its still not selling, like at all. Worse than when it was warhammer even and I hate to say "I told you so" but yeah I could have easily guessed AoS wasn't going to take off.

My FLGS had a stack of AoS boxes in their Black Friday Sale.

$50 each...

Didn't see how many sold, but there were a ton of them left from that initial ~80 box order GW pushed on them.

I've never seen the game being played at the store, although I certainly don't live there so it's possible I've missed some.

I can't say that I'm seeing either as a particularly positive sign for the game.

Damn for $50 I'd pick one up just for the little bit of chaos stuff I'd want to paint.

 jonolikespie wrote:
Damn for $50 I'd pick one up just for the little bit of chaos stuff I'd want to paint.

Send me a Retributor if that ever happens, heh? I'll pay the shipping (It'll be at least 5$, trust me.)

At a gaming party lately I asked few guys from across the country over booze about their shops and AoS. Unsuprisingly, it's a flop, few starters moved, an uptick in whfb sales probably because people worried about models being discontinued and then nothing. Ofc it's only 4 random shops but it seems to add up heh.

I was undecided whether I want it to die or continue and maybe provide some great new undead/ chaos/ daemons models for my armies tbh. Seeing the crap christmas tree esque Archaon and comedic Varanguard (no not the price, price is just idiotic), I am more for its fast and spectacular death heh.

I am living in one of the USA's larger metro areas, and AoS exists pretty much only at the 1 GW site. PP, Wyrd, and X-wing have virtually rendered GW extinct. AoS is just mostly despised, but 40k is going down as well.

thekingofkings wrote:
I am living in one of the USA's larger metro areas, and AoS exists pretty much only at the 1 GW site. PP, Wyrd, and X-wing have virtually rendered GW extinct. AoS is just mostly despised, but 40k is going down as well.

Sounds terrible, glad that's not the case over here.

Fourth largest city in the US here.

Have not seen AoS played since release weekend.

 Mymearan wrote:

thekingofkings wrote:
I am living in one of the USA's larger metro areas, and AoS exists pretty much only at the 1 GW site. PP, Wyrd, and X-wing have virtually rendered GW extinct. AoS is just mostly despised, but 40k is going down as well.

Sounds terrible, glad that's not the case over here.

tell me about it, have to play the same 3 opponents in my own basement, even the GW only ever has one or two folks playing.

Was visiting a town that has a shop with a very large and active community (they run one of, if not the, largest tournaments in the country) this week. He said that now that the "furor has died down" the Age of Sigmar community was really coming into its own. The most interesting thing he said was that although some old WHFB players had returned after rage quitting, the majority of the community consisted of completely new players. He was very positive about the future of AoS. While I was there, most of the customers I saw were either modelling or talking about AoS.

Social media has seen an increase of AoS traffic as well. The Facebook pages for AoS are getting a lot of new members daily and the posting is getting more and more frequent. I believe searches for AoS are up as well. It seems like November was the bottom - hype of the introduction had died down and people weren't enthused about the Seraphon release. A lot of the old podcasts have really gotten on board, Facehammer notably, which was quite skeptical at first and now are very positive after playing in some tournaments.

Google can tell you how often words are searched for:
https://www.google.com/trends/explore#q=AoS%2C%20Age%20of%20Sigmar%2C%20Sigmar&cmpt=q&tz=Etc%2FGMT%2B6

AoS is generally searched for in relation to aos pais with top search country being Mozambique.

Age of Sigmar - search volume peaked in Nov 2015 and has been declining since.

 agnosto wrote:
Google can tell you how often words are searched for:
https://www.google.com/trends/explore#q=AoS%2C%20Age%20of%20Sigmar%2C%20Sigmar&cmpt=q&tz=Etc%2FGMT%2B6

AoS is generally searched for in relation to aos pais with top search country being Mozambique.

Age of Sigmar - search volume peaked in Nov 2015 and has been declining since.

Those metrics don't make sense to me, but I could be misunderstanding.

If you look on Google Trends, which seems to make a lot more sense by countries searching (UK first) and when searches were at the highest (at the AoS launch), you get this chart:

https://www.google.ca/trends/explore#q=age%20of%20sigmar

 agnosto wrote:
Google can tell you how often words are searched for:
https://www.google.com/trends/explore#q=AoS%2C%20Age%20of%20Sigmar%2C%20Sigmar&cmpt=q&tz=Etc%2FGMT%2B6

AoS is generally searched for in relation to aos pais with top search country being Mozambique.

Age of Sigmar - search volume peaked in Nov 2015 and has been declining since.

I think you're reading the wrong chart. I clicked your link and removed "AoS" and "Sigmar" to focus only on "Age of Sigmar". Search volume peaked massively in July 2015 as would be expected, declined until November when it was at its lowest like coldgaming said, and has been rising since.

edit: Yeah you're looking at the trend for the term "aos" not "age of sigmar". "age of sigmar" is the lower, red line in your chart.

 Mymearan wrote:

 agnosto wrote:
Google can tell you how often words are searched for:
https://www.google.com/trends/explore#q=AoS%2C%20Age%20of%20Sigmar%2C%20Sigmar&cmpt=q&tz=Etc%2FGMT%2B6

AoS is generally searched for in relation to aos pais with top search country being Mozambique.

Age of Sigmar - search volume peaked in Nov 2015 and has been declining since.

I think you're reading the wrong chart. I clicked your link and removed "AoS" and "Sigmar" to focus only on "Age of Sigmar". Search volume peaked massively in July 2015 as would be expected, declined until November when it was at its lowest like coldgaming said, and has been rising since.

edit: Yeah you're looking at the trend for the term "aos" not "age of sigmar". "age of sigmar" is the lower, red line in your chart.

Yep, all correct.

So the 2016 edition for my area:

Pre summer 2015 registered fantasy players: 55
Summer 2015 End Times Campaign registered players: 28

Fall Age of Sigmar Campaign starting players: 11
End of Fall Age of Sigmar Campaign starting players: 5

2016 - Azyr Empires Summer Campaign current players: 8 (+3)

So last year 28 out of 55 registered overall players participated in campaign for WHFB8.

11 of 55 registered for AoS, but only 5 ended the campaign (the lowest since 2010 when 8th came out and we lost most of our players to warmachine)

Currently sitting at 8 active AoS players. Prediction: we'll get to 12 by summer with the new releases. A year after AoS release we will have gone from 28 players to 12-14.

Prediction: by end of 2016 our AoS player base will be up to 16-18. The trends so far are following the same statistics in my area at 2010's 8th edition release.

My area has a pretty large population of wargamers and AoS has pretty much died out. I've played it a couple times since November when I just want a relax and roll dice but that's only because I have 40k deamons and don't have to get new models. Even 40k is on the decline. Saturdays used to be 40k only but now its mostly been replaced by xwing, warmachine, and bolt action. A lot of people are fed up with GW's BS.

Yes I remember readining a post on BoLS where people were asked whether they think that Age of Sigmar hurt 40k through generating distrust and hate or that it had no impact on 40k apart from summer of Sigmar dry spell. To my suprise, there were tons of comments saying that it did a lot of hurt and afair exactly one claiming it didn't, I thought it's only me and other 3 foaming at the mouth haters heh.

It really seems to have been a catalyst for the outburst of hate, last straw to break the camels back etc. Insert usual anectotes and internet disclaimer.

Plumbumbarum wrote:
Yes I remember readining a post on BoLS where people were asked whether they think that Age of Sigmar hurt 40k through generating distrust and hate or that it had no impact on 40k apart from summer of Sigmar dry spell. To my suprise, there were tons of comments saying that it did a lot of hurt and afair exactly one claiming it didn't, I thought it's only me and other 3 foaming at the mouth haters heh.

Exactly - the advent of AoS also hurt 40k (in a way, of course) by pretty much showing 40k customers that no GW brand is above getting a Sicilian Necktie.