Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you: No adverts like this in the forums anymore. Times and dates in your local timezone. Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance. Email notifications for threads you want to watch closely. Being a part of the oldest wargaming community on the net. If you are already a member then feel free to login now.

Niche markets seem to me to mean a small focussed market.The goal of a niche market is to grow outside it's niche.GW seem to be counter intuitive. Losing white dorf sales points, reducing customer product knowledge in the close future, increasing cost, lowering a product quality, in the short term (maybe).To me the only thing they have done in recent years to grow their brand is release Blood Bowl (it's fun, dow2 campaign isnt fun)which is a product they don't actually support.I first started this hobby(The Hobby?) in 1st edition and it seems to me that "niche hobby" seems an excuse for gak business practices. There are many "niche miniatures companies" ,they all seem to be expanding. Do you guys think that a "niche" sales idea is sustainable?