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GW makes airbrush paints so it's not like they're pretending airbrushes don't exist.

I think its more that GW has been smart in how they approach paint. Way back in the older days "Evy Metal" was the pro end of their painting and all the studio models were "Evy Metal". GW advertised it as top grade painting.

However I think it had the backlash in so much as it presented the idea that those models you saw on the box were painted by "pros" beyond the home players ability.

Today GW is very much aiming their product painting quality still at the high end, but using clean and simpler methods which mostly amount to care, attention to detail and two thin coats. Through Duncan and co on the youtube pages and in articles they've really pushed forward how to paint "like the pros" and the whole "Evy Metal" angle isn't pushed half as much these days (in fact they more so push Golden Demon winners - ergo regular gamers).


I think that's why we've not seen airbrushing being used by them at large in their studio work. Now GW has Duncan and a meme and popularity they can more likely push for alternative and more high grade methods of painting. Thus leaving the field open to chasing their own internal airbrush system - even if its all likely regular units rebranded with the GW logo.