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Made in us
Decrepit Dakkanaut






Eternal Plague

I guess homeless people are the untapped wealth of this nation...utilizing them will become the cutting edge of innovation in the 21st century. [/sarcasm]


An "experiment" which involved using homeless people as mobile wi-fi hotspots has attracted criticism, forcing the advertising agency behind it to defend itself.

A division of Bartle Bogle Hegarty (BBH) equipped 13 homeless people with 4G mifi devices in Austin, Texas.

It suggested the public pay $2 (£1.30) for 15 minutes access to the net.

Comments posted to the BBH's site accused the project of being "unseemly" and "wrong".

Members of Twitter asked "what has this world come to?" and accused the project of being a "gimmick".

However, others praised the idea as being "inspirational" and a chance to create a "positive interaction between the public" and homeless people.

A blog update by BBH's skunkworks unit noted that "there's an insane amount of chatter about this, which although certainly villainises us, in many ways is good for the homeless people we're trying to help".

The firm noted that its project had raised the issue of homelessness at the South by Southwest tech festival which it had been timed to coincide with. It also noted that each of the "hotspot managers" would keep the money that they earned.

The firm had earlier pitched the idea as being a modern take on street newspapers such as the Big Issue. It said many people would "buy" a paper but never take it.

"The model isn't inherently broken, It's simply the output that's archaic in the smartphone age," it reasoned.

Instead it proposed users buy 4G net access from a homeless person, spending what they wanted via a Paypal link so that the firm could track finances. It described the move as a "beta test" which might later be "adopted on a broader scale".
'Commoditisation'

It invited comments on the idea. Early respondents seemed impressed - but later posters mocked the idea.

"My homeless hotspot keeps wandering out of range," wrote one before going onto add "by literally labelling the person as a 'hotspot', you are priming an affluent, iPad-toting public to think of that person as a commodity".

Another added: "Helping hipsters check their email is not charitable, in fact it's potentially dangerous and detrimental to the situation the people on the street are facing."

However, an interview carried out by the Buzzfeed tech website with one of the homeless participants quoted Melvin from Ohio as saying: "I would say that these people are trying to help the homeless and increase awareness.... We get to talk to people, maybe give them a different perception of what homelessness is like."

John Bird, co-founder of The Big Issue, expressed mixed feelings about the project.

"If all BBH are doing is turning these people into an aerial and asking them to stand still then they are just treating homeless people the same way the Victorians did when they asked them to hold posters," he told the BBC.

"But if BBH is honest about the idea that this could ultimately lead to them becoming content creators providing material to a platform, then that's different - but the jury is still out."

   
Made in au
Lady of the Lake






In a way they're sort of giving them a job, not a great one but a job none the less; if they actually give these people money to do this that is.

   
Made in us
Consigned to the Grim Darkness





USA

Source? Sounds like a The Onion piece.

The people in the past who convinced themselves to do unspeakable things were no less human than you or I. They made their decisions; the only thing that prevents history from repeating itself is making different ones.
-- Adam Serwer
My blog
 
   
Made in gb
Screaming Banshee






Cardiff, United Kingdom

Googling the contents of the post reveals it was this:

http://www.bbc.co.uk/news/technology-17345926

   
Made in us
5th God of Chaos! (Yea'rly!)




The Great State of Texas

Melissia wrote:Source? Sounds like a The Onion piece.

Its for real. The marketing firm is now getting a lot of flack for it. I think its epic.

-"Wait a minute.....who is that Frazz is talking to in the gallery? Hmmm something is going on here.....Oh.... it seems there is some dispute over video taping of some sort......Frazz is really upset now..........wait a minute......whats he go there.......is it? Can it be?....Frazz has just unleashed his hidden weiner dog from his mini bag, while quoting shakespeares "Let slip the dogs the war!!" GG
-"Don't mind Frazzled. He's just Dakka's crazy old dude locked in the attic. He's harmless. Mostly."
-TBone the Magnificent 1999-2014, Long Live the King!
 
   
Made in us
Battlefield Tourist




MN (Currently in WY)


Light a man a fire, and he has a hot spot for a day.
Wire him up to the internet, and he's a hot spot for the rest of his life.

Or something.

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Made in us
Fixture of Dakka





Chicago

I don't understand how this would work at all.

Would you chase down a homeless person, give him some money, and then he'd stand around and let you connect through him? That's... weird.

And, in situations where I see homeless people (typically when I'm walking down the street), I don't really have any use for a Wi-Fi connection. Are they expecting people will congregate underneath highway overpasses to surf Facebook rather than in the nearby Starbucks?

6000pts

DS:80S++G++M-B-I+Pw40k98-D++A++/areWD-R+T(D)DM+

What do Humans know of our pain? We have sung songs of lament since before your ancestors crawled on their bellies from the sea.

Join the fight against the zombie horde! 
   
Made in au
Lady of the Lake






Maybe they're targeting the ones that hang out in parks and streets in the more populated parts of cities?

   
 
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