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All this talk about GW stinking at marketing may be true. But their stock (stock market, not warehouse stock )is doing quite well if you look back at the last 12 months... and its paid 9% dividends. It also saw large amounts of trade volume towards the end of the year and people are generally holding on to their growing stock now (all good things from a company point of view). Clearly business people/investors seem to think GAW is doing things right. Maybe we're too close to see the forest for the trees?

Gamers dont quit, they just fade away.

And often relapse.

That's me... spent $ and time on RT and 2nd edition 40k... time and interests took me other places for most of 3e and almost all of 4e: now I'm in with both feet for 5e and soon 6e 40k.