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Man copies Jack Daniels trademark design, doesn't get Nuked from orbit GW style  [RSS] Share on facebook Share on Twitter Submit to Reddit
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Made in us
Arch Magos w/ 4 Meg of RAM






http://mashable.com/2012/07/22/jack-daniels-trademark-letter/

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Made in us
Consigned to the Grim Darkness





USA

Good for them.

Let's buy a Jack to celebrate.

The people in the past who convinced themselves to do unspeakable things were no less human than you or I. They made their decisions; the only thing that prevents history from repeating itself is making different ones.
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Made in us
Longtime Dakkanaut





Spitsbergen

On the one hand you have stories like this, where the guy reproduced their logo stroke-for-stroke, yet they are as polite as can be, and even willing to offset the costs of him redesigning the cover, and then you have stories like the recent one about Monster, who are suing the balls off a fish company because their logo has an M in it. It just goes to show how off-the-wall crazy some people are.
   
Made in gb
Fixture of Dakka






Sheffield, UK

The big gaming companies should employ this lawyer/PR guy immediately.

Spain in Flames: Flames of War (Spanish Civil War 1936-39) Flames of War: Czechs and Slovaks (WWI & WWII) Sheffield & Rotherham Wargames Club

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Made in us
Decrepit Dakkanaut






New Orleans, LA

That's cool and all, but as I've gotten older, I've found that Jack Daniels is crap whiskey.

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Made in gb
Renegade Inquisitor de Marche






Elephant Graveyard

Very polite...
More C&D letters should be like that...

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Made in ca
Longtime Dakkanaut





Calgary, AB

this isn't just polite. JD is trying to avoid pissing people off, and in the end, it's trying to protect its own brand. It's more effective to nudge people away than come screaming at them with a chainsaw to the face. It makes more sense to work with someone else to change their brand and use your own money to help the process, than it does to take them to court and pay twice as much or more in legal fees for what may in the end be the same result anyway.

It's a damn bloody shame that out-of-court settlements can't be used as precedent in the court system.

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To glimpse the future, you must look to the past and understand it. Names may change, but human behavior repeats itself. Prophetic insight is nothing more than profound hindsight.

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Made in gb
Powerful Pegasus Knight





Yeh. The kindness of it may be down to Jack Daniels not wanting to go through a court case where there is a possibility of the US parody laws being brought up. Kind of: this might cost us a lot of money so lets play the nice card first. No doubt if you turn down the nice card you get the big growling corporate bastard card.

This message was edited 1 time. Last update was at 2012/07/23 22:10:10


 
   
Made in gb
Fixture of Dakka






Sheffield, UK

And of course if the nice card goes public you get a friendly advert and a lawyer for the price of a lawyer. Plus it's better to play the nasty card when you've been publicly snubbed (which doesn't appear to have happened here).

This is a very clever move on JD's part IMO.

Spain in Flames: Flames of War (Spanish Civil War 1936-39) Flames of War: Czechs and Slovaks (WWI & WWII) Sheffield & Rotherham Wargames Club

"I'm cancelling you, I'm cancelling you out of shame like my subscription to White Dwarf." - Mark Corrigan: Peep Show
 
   
 
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