People keep saying "I can do that at home", but one thing occurred to me: You can get your product THAT DAY if you buy it at a store. Isn't that really the only reason we buy from a store in the first place? I know that the reason I go to the store is not to pick up a box and look at it. If I go all the way to the store, its because I want something right away. I generally have an idea of what I want before I even leave the house.
So really, the only thing you might lose out on is impulse sales. But that is where salesmanship really comes into play. It's all about the upsale. Suggesting things to the customer, handing them boxes to look at that would go with the item they want to purchase, reminding them about glues and paints, etc.
Example: People don't always go to the New Car Dealership knowing EXACTLY what they want, all they know is that they want something new. A good salesman will listen to what they are looking for, show them what they want, get them interested in a vehicle, and then try to upsale (option packages, warantees, service packages, etc).
What you are going to do to get the customers to come in the store in the first place is really the biggest part of the battle. I have seen TWO of my local shops close down recently because they only offered 10 percent discount (or none, in the case of one store) on GW prices rather than the standard 20 percent. People are willing to support local businesses, but not to the point where they are paying 20 percent more than they would elsewhere. If you are going to try charging that much, you better have a darn good reason for the customer to come to your store rather than buying stuff online.
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