Whats the point of Out-of-the-blue gw releases?

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**wowsmash**

Brother SRM wrote:
GW's business strategy is built around the "Ooh shiny!" factor. If you know Army X is coming out in three months, you'll save money for three months until they come out. If Army Y shows up out of the blue tomorrow and you think they're cool, you'll want to buy them immediately. Then when Army X comes out (similarly out of the blue) you'll do the same. It doesn't work for everyone but it's their general strategy

Wanting to buy and being able to buy are two different things though. I prefer 40k stuff but if I don't know it's on the way and I spend my money elsewhere? Tough luck GW, I don't have to have their mini's. They in turn have to sell them. So who looses over all Mmm?

**wowsmash**

Every time somebody compares GW with Apple it just seems wrong to me. Apple is doing very well. Is GW? There not growing there just maintaining. Not to mention if Kirby likes to think of himself as a fater version of Steve Jobs then somebody at HQ needs to wake that guy up.