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For a book printed from a large company that already produces a huge amount of printed material, I would expect them to be able to pass their savings on to customers and would expect the book to be about $35 - $40.00 USD. But I would also expect said company to sell mass-produced plastic models at more reasonable prices as well, and I would expect people to stop buying things at inflated prices, so I guess expectations go out the window when we're talking about supply and demand, or more accurately, dealer and addict

Also, a couple people in that poll say they think the book should be $100.00+