Space Marine is trademarked by GW Literature-Wise? Book taken down

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**AllSeeingSkink**

Glorioski wrote:
This isn't what happened. GW were the ones who pulled out of/turned down a deal to make a game with Blizzard. They were left with a half finished game and ended up re-branding it as Warcraft: Orcs and Humans.

You make it sound like GW was the ones giving Blizzard the shaft and leaving them holding the baby, from what I understand it's a bit more complicated than that...

Allen Adham hoped to obtain a license to the Warhammer universe to try to increase sales by brand recognition. Warhammer was a huge inspiration for the art-style of Warcraft, but a combination of factors, including a lack of traction on business terms and a fervent desire on the part of virtually everyone else on the development team (myself included) to control our own universe nixed any potential for a deal. We had already had terrible experiences working with DC Comics on "Death and Return of Superman" and "Justice League Task Force", and wanted no similar issues for our new game.

http://kotaku.com/5929157/the-making-of-warcraft-part-1