Seems kind of silly that they would close down their Facebook page for the sole reason of pushing people to their retail stores, which they are in turn closing or removing the play areas. Ask any current marketing person in the industry right now (any industry) what the best tool for reaching not only current, but new customers is, and they will all tell you social media. Those company pages do cost money, but no where near enough to make a noticeable impact on a budget, so cost I doubt, was the issue.
If it was because of the whole copyright deal, then its just more bad PR for GW.
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