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Well in our defense here...
In our country 80% of women are more interested in keeping the traditions, listening to country music, party, drink, sing, talk the entire day, doing hair, doing nails, working and having fun xxx time. 19% that actually read a book in their life are more concerned with politics and talking entire day about how desperate situation is in our country. And that 1% that actually read something other than love or politic book ( read: fantasy and sci-fi ) or go as far as play some video game either never hear of 40k or is not interested in that.
In my 9 years of wargaming I only meet one female who like fantasy and 40k - and she was only painting miniatures ( even for money to add ).

I can say the same thing for every other country in our area - we do not play because in our traditions sci-fi does not exist and females are those who keep our traditions alive. So Easter Europe can be excused from that theory, same goes for Islamic countries.