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Breaking off from the CHS thread, a discussion about sales volume for GW spanning the last 6 years.

While these numbers focus on one specific unit, it is arguably one of(if not THE) top selling units GW makes.

Sales numbers for Space Marines Tactical Squad:

2006 $255,117; 2007 $273,814; 2008 $247,810; 2009 $192,011; 2010 $106,278; 2011 $84,834; 2012 $60,698

Ignoring the single major drop in sales from '09-'10, we still see steady drops of 14-20%, with an average of 21.3% per year since the peak amount of $273k

From 2007-2012 here are the drops:
14% '07-'08, 22% '08-'09, 44.7$ '09-'10, 20.7% '10-'11, 28.5% '11-'12.

Price per unit in 2007 at it's peak was $35. Current price for 2012 is $37.25, a 6.4% increase.

Based on those numbers, if 100% of the units where wholesale, 2007 volume was roughly 12,000, and 2012 was roughly 2500, 20.8% of it's former sales volume.

These numbers of course are for the United States only.

Thoughts?


GW has done nothing in the last few years other than cut costs and raise prices. New releases are more and more expensive, and now we're seeing single units that cost as much as battleforce boxes.

Although the topic is interesting and worthy of further exploration, I think it should be rolled into the "Have things always been this bad?" thread.


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I am going to lock this thread now as Aerethan has very helpfully put his materials into the other thread.

We have too many threads discussing GW, at the moment.