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GW could clear all this up very easily if they chose to. That they chose not to do so and further muddy the waters by prohibiting forgeworld from their stores (sometimes) and from their few tournaments is very strange and hard to understand.

My guess is that there may be some GW management that have the idea that allowing forgeworld in the GW stores will cannibilize some sales. I am not claiming that this makes any sense but it is very puzzling.

While there will always be stubborn people, if GW were to put a statement in the various codexes that Forgeworld units with the 40k approved stamp are valid with this codex, that would go a long way.

Another theory I have is that GW is worried that if Forgeworld becomes too successful that orders will outstrip production capability and that will result in lost sales that could have been made from the Citadel branch of GW.