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They do have the plastic dreadnought bases.

When I worked in retail, it was for a corporate music company. One of the things that was always being pushed from management was the cash wrap upscale. In the fast food industry, this is the ubiquitous "Do you want fries with that?" For us it was pushing CD cleaners or magazines. Cool bases would be the perfect thing to push at the register when finalizing a sale. If they could get the price point low enough for impulse buys they could generate a lot of sales.

 Eilif wrote:

Herzlos wrote:
I certainly think whoever gets scenic plastic bases onto the market first will claim a lot of dominance here. GW already has some sculpted (they come with hero's) but have no dedicated sprue yet.

Benefits of plastic: lower cost, faster production and better adhesion to plastic figs.

They were already done for the game "Rezolution" and they never really took off. You can still get them from the company that produced them "Champ Industries". I bought a batch recently and they're really quite nice. I mod them a bit for variation, but even that isn't really necessary for smaller units.

Really great bases for 30 cents each, even if there are only 4 different sculpts each of two different themes.

http://www.champindustries.net/orders_b.html

Also, Wargames Factory and Proxie Models both make plastic bases with subtle texturing.

Those bases are nice looking and cost peanuts, but I'm not going to pay shipping and go through the effort of ordering online for them. But if they were at the register, packaged at something like 5 for $2 or 10 for $3, my whole army would be on them. But if I'm going to drag out my wallet at home and fill out an order form online, it's not going to be for a $5 impulse buy. By the time I get the card out, the impulse would be gone. Plus, the card is for major purchases, pocket change and loose bills are impulse money.

" I see you are buying a tactical squad today. For just $3 more you could have them on these awesome scenic bases. No messing around with flock or glue, just a quick basecoat and dry-brush is all you need to bring them to life"

 Eilif wrote:

 Tannhauser42 wrote:
GW is in a perfect position to create plastic scenic bases.

But what bases would they make? They're not going to sell a lot if they only make one theme, and to truly compete with other companies like Micro Arts and Secret Weapon, they would have to create several varieties. They've probably decided it's not worth the investment.

I think they could do 2-3 basic designs, each being one sprue with 10 variations:
-Rocky Slate
-Urban ruins
-Cobblestone
Three themes that are fairly generic and easy to modify or add-to for more variation

A rocky fissures might also work. Blues/whites make for ice floes/arctic, while grey/glowing reds & yellows for lava bases.