Kroothawk wrote:Difficult, because there are so many manufacturers of resin bases out there... If they are really good, they can be anything. If they are average, search for a niche. There are still less Xeno bases than scrapyard.
You forgot "If they are really cheap and don't suck, they can also be anything."
Unless you can manage to match quality while markedly undercutting the prices of your established competitors, then I would, like Kroothawk, suggest tackling sparsely covered or unexplored niches. Clean, sleek tech bases, as would be appropriate for Infinity (which generally lends itself to the use of scenic bases, due to the comparatively low model count keeping the cost down, for the buyer), are much rarer than the heavy grated floors, diamond plate, and clunky cables we expect for
40k. Rounded boulders and angled projecting rocks are also less common than the flat-topped slate/cork mat types, but are also less practical for most models. Lipped bases with the details recessed to receive water effects have incredible, if narrow, potential - I've seen piles of bones ready for a sea of blood, but not many swamps, river shallows, tidal pools etc. Generic fantasy battlefield/encampment detritus also seems pretty sparsely represented - burned out campfires, broken fences, thrown cart wheels, and the like.
One feature that I would personally find appealing and have yet to see in any scenic base is a hollow bottom. It's understandable, of course, considering the comparative difficulty of producing 2-part molds or the extra time needed to bore out the recess, but cupped bases are more stable on uneven terrain and allow for the easy installation of flush-mounted magnets and/or weights to counterbalance ungainly models. If you could figure out a way to do it without having to price yourself out of the market, you'd have a novel selling point. Again, it's probably impractical, but I'm just spitballing, here.