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Fascinating writeup and graphs, Buzzsaw! Thanks very much for putting in the effort to do this!

Your custom / comparison graphs are definitely the most interesting to me:

Buzzsaw wrote:

I think it definitely shows your points:

-RH did a really great job prepping their campaign ahead of time!
-But the middle/end of the campaign suffered as a result of some of the communication and decisions made throughout.

Still a huge success, and it is really informative to show it side-by-side with other campaigns like that. Again, cheers for doing it!

Kroot, imo you're arguing against a strawman. As Azazel says, I don't see implied what you do, and are responding to.

The data is interesting, let's stick to discussing that?

Imo, 200K start and 100K finish is the key stat. My take, like Buzzsaw's, is that's due to Great buildup, but some fumbles in how the campaign was run. It's interesting, regardless, and there are some great things to learn from it.

But continuing to argue against things people aren't saying is not making your point very well. Everyone I've seen things the start was fantastic. It's the graph after that that may have some lessons for future campaigns. It still did well, but the point of analyzing it is to learn what worked best (pre-KS buildup!) and what could be have been better, as compared to the data we have (other campaign graphs).

For example, you continually state the 100K finish was a boost. It was! But who thinks it isn't? Rather, was it as big a boost as other campaigns got? The graphs show that definitively No, it was not.

Therefore, an objective person likely would copy RH's pre-KS buildup, but try to learn from their during the campaign mistakes. It can be successful, and be learned from, at the same time