As others have said... "one-click" anything on GW's website is crappy, and just a terrible idea.
The "Strike-Force" however is not a web-exclusive, gets you a good volume of utility, and bitz, and at online retailers, totals about 40% off MSRP. One of those is probably the best thing you could buy right now. Also, if you don't care about specific aesthetics, the starter sets, Vengence, or, if you can find it "Assault on Black Reach" also have a bunch of cool Space Marine options for a dramatically reduced price. You can buy Vengence, for about $85 online from retailers, and you'll get $100 worth of Space Marines, while being able to sell off the Chaos half of the box (or Orks in the case of the other starter), and virtually recoup your investment.
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