A well written movie does not need to go into the entire backstory of 40K, just cover what is needed. The movie does not have to be about the entire 40K universe, just a small slice of it. Like say Space Marines fighting off a Tyranid invasion (ie. the movie Aliens).
With the right people it would be a good movie. I also think some of you underestimate how many people know about 40k. Sure, not everyone plays it but pretty much every gamer knows what 40K is.
But that is irrelevant, its not like when a romantic comedy comes out (like say Love Actually - because itr is the only one I can think of atm) there is a pre-established fanbase of Love Actually people who read the comic or something. Obviously no such thing exists. People go to see the movie because they like Romantic comedies, who is in the movie, who directed it, advertising , review etc.
So if they made a 40k movie with a good script, a good director, good actors (which allegedly their are actors who play 40k), good advertising, special effects, explosions, boobs, etc. it *could* do well. There are plenty of sci-fi and action fans who will see it just based on being a sci-fi action movie.
Also having a pre-installed fan base can be as bad as not having one as those are the people who will criticize the movie the most if the movie isn't what they think it should be.
I don't think the risk is going to put off the movie getting made as there is less risk than you think. Comic, sci-fi, book adaptations are all the rage in Hollywood right now and they are trying to get any franchise they can right now.
What would prevent the movie being made the most is.....GW
They would have to give up control of their IP to a movie company and we know how adverse they are to do that. A movie company might alter something and GW would never allow that. In general directors don't like people interefing with their movie and most would not tolerate the interference GW would most likely put up.
Also someone would want to make toys for the movie. Gw makes toys but not the kind that the movie studio would want to make. GW would throw a fit if some other company, say Hasbro, made a line of Space Marine action figures. The movie studios would demand it and also a cut of the toy profits. GW would refuse- because their idiots.
Of course all this relies on a decent movie being made. That is always the kicker. The best thing about 40k is the universe GW created, if the right people could get together and make a good story out of it GW would make a fortune, however I don't believe it will ever happen.
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