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Considering how generic Orcs are used are and the fact their style is a little different from other Orcs, I doubt they'll drop the name anytime soon. That would probably involve changing Dwarves and Elves into something else too as there are an awful lot of Dwarf and /Elf incarnations in many fantasy settings. If they do change it, I'm guessing it will be something like Orkz and will try to make the 40k and Fantasy Orcs more similar.

Then again, this is just an assumption.

 The Shadow wrote:
The only grey area I can think of is "Lizardmen". While not a staple in popular culture fantasy, the term is somewhat self explanatory, and hence open to abuse. It would be easy for another company to use the term Lizardmen without too much threat from GW's legal team, especially if they hyphenated it or something.

Didn't Dungeons and Dragons have Lizardmen? They look kind of similar with the Aztec aesthetic. Not a lot of fluff on the guys. Then again, D&D's more focussed on the person running the game to create the setting so it could probably get away with that.