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A lot of people will tell you to look at the price point of the product you are getting. I feel that is a misnomer. As I talk about the GW starting product line I will interrupt myself as many "interwebs" people's would do in a "real life" conversation. This will be edited a few times for consistency. I am a fan of GW's products, but I also play a lot of other games. So I've already done the dumb thing of spending money I regret on other systems.
GW has three starter sets from different product lines. Yes rumors say that one of these may be ending due to the end of a franchise. Let's touch base on that one first. This is the truly newest starter kit that GW has released, the detail on each of these models inside show how well GW has figured out molding and plastic manufacturing, so all the other companies out there should say thank you instead of people trying to build lousy knockoffs with printing (sorry, tangent). So at a price of a "whopping" $125 ASD (American Standard Dollar), you as a new hobbist receive 56 models, a piece of terrain, a plastic folding ruler (kinda cool), dice, an easy play sheet, a 48 page story starts here booklet (or read the actual book), and a mini copy of the 112 page actual rule book, full color.
First competitor that many people will talk about is "Warmahordes." So let's look. At a "slightly" lesser price, $99.99 ASD, you RECIEVE eonugh stuff for two people to play. 17 plastic models. 17? Yes, 17! So you're telling me that if I save $25.01, I don't have to paint 39 more models, and I don't get terrain with it either. Sorry, that was a lot of sarcasm when I should have stayed the course. Yes, only 17 models, a set of stat cards for the models, a measure, a set of dice, a introductory guide, and a "travel-sized booklet (86 pages)." That quote is from Warmahordes website. Not full color.
Warhammer 40K has a starter kit like many of these others highly detailed plastic minis, a total count of 49, a intro booklet, a measure, a set of dice, a set of game templates for various weapons, and a 208 page full color rule book. All of these can be yours for $110 ASD.
Do you see where I'm going here. You get more for your money's worth! I would finish this but I have to work to feed my plastic addiction. Hah!

Are we not trying to a constructive community to possibly welcome e new player, viper? I interrupt myself clearly enough for 5-10 people.