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Wood Elves are more of a finesse army, but can absolutely be played by a beginner. Just expect a steep learning curve in the beginning as you learn target priority, and when to avoid combat vs. when to commit with your hard hitters.

You can absolutely do an army of bow-wielders. Waywatchers are a great unit in rare that can shoot multiple times or straight up ignore all armor with their bow shots. You can fill up your entire core choices with glade guard or glade riders, both of which have bows. There are also bow-wielding heroes, although you'll probably want a mage or two as well.

The army has nice cavalry options for getting into close combat, as well, such as Wild Riders.

High Elves can also make a nice shooty army, but you can do basically anything with them.

As for completely new unit releases, typically it's one or two when the new book gets released. With End Times going on, we've seen a couple of new sets with each book, but that is very atypical.