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Because the videos rely on the Internet - which is just a passing fad....

The Auld Grump
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 agnosto wrote:
 clamclaw wrote:
 Sidstyler wrote:
 Desubot wrote:
Then again GW does like to get spendy without getting much back in return like there new Website.


Yeah, that's sad. GW will flush, what was it, £4million down the toilet on their crappy new site, but then when it comes to nearly everything else they spend practically pennies. Even when it comes to their models they can't be arsed to do more than the bare minimum...not including enough special/heavy weapons for the entire squad (the new Eldar bikes are one of the only kits where there's enough bits to equip the entire unit with whatever options are available in the codex), apparently can't be bothered to make the long-awaited, much-desired Knight kit fully posable, charging insane prices for individual models in clampacks but making them fixed poses (and completely wasting one of the main advantages that plastic models have over metal and resin; posability), etc.


Wait... We're not supposed to like the website now either? I think its a great site, no lack of function really and lets you sort pretty well.

And for the kits, they don't include all the weapons because they make more money having you scrounge bits from other kits. And the new Eldar bike kits actually gave us enough weapons, but thats a complaint too?


It's.not.worth.four.million.pounds. Sure, it's an OK site but I have a business analyst friend that could have done as well on a fraction of the budget. And if they had gone that route, they probably wouldn't have had an excuse to hire Kirby's no-experience wife to head the whole operation.
And in many ways has less functionality than the site it replaced.

GW spent 4. Million. Pounds. And got a less effective website than the one that they already had.

But, hey! At least Kirby's wife made money!

The Auld Grump
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GW... has a hard time with advertising.

The only advertising that they really do is in White Dwarf and Visions - which are bought by people that are already in the H-H-H-obby.

Which means that the advertising is not reaching new audiences, it is reaching to the people that are already interested.

I know that an awful lot of the Warhammer and 40K players that I know started because of tournaments in local stores - with prize support from GW.

Been a while since I have seen any of that.

The Auld Grump
 
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