Yeah, always look at auction sales, not buy it now prices. If you aren't sure, start the auction at the minimum price you would accept selling it for (remembering that ebay and PayPal will take about 14% of your final sale fee), that way you won't be gutted if it goes for a dollar. If you want to go buy it now, add a best offer option, I found that significantly increased my turnover of higher value items, which often still went for the full value.
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