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I was always under the impression that they were all Grey. Then after Monarchia many of them changed their armour to Black in mourning. Then, some of them started changing it to Red once they started worshipping Chaos and stopped mourning Monarchia. This change spread through the legion as more and more chaplains were converted to the cause of Erebus and Kor Phaeron.
I see it as a gradual shift that gained momentum with black being a transitory thing leading to the red at Calth. If I remember correctly, in the book Know No Fear, it was commented upon by the Ultra Marines that all the Word Bearers at that point had changed their armour design and it was believed to have been them shedding their past and presenting a new image (I could be inaccurate with this as it's been a year since I read it). In many ways the Ultra Marines were right, but for the wrong reasons
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