I don't care for the use of Kickstarter as pre-order service, one of many reasons I don't do any business with Mantic any longer.
That aside, other than speculation, we do not really know the financial situation of Privateer Press. Yeah, they're still in business, and releasing a lot of product, but are they making money hand over fist, scraping by, or somewhere in between?
It's easy for all the armchair CEO Dakka Know It Alls to criticize
GW. As a publicly held company, their major financial data is a matter of public record. Not so for Privateer. Steve Jackson Games is one of the few private game companies I can think of that annually discuss financial and business matters/decisions in their annual report to stakeholders, most recent of which for 2015 was posted a few weeks ago.
http://www.sjgames.com/general/stakeholders/ Company CEO Phil Reed was quite active in the forums discussing various questions, as well.