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Seems to be a pretty cool idea. Focus on 2 of their most popular ranges... recycle models already designed. There is a heck of a lot of win there.
There will be some engineering issues; adding pigment will produce slight changes in the manufacturing process.

As much fun as 7th is, I'd love a pared down ruleset in the future. No mention of that (sadly).

I can see them digging up some of the other old plastics too eventually. For sure, the contents of the 4th edition starter (SM vs. Nids) and probably even the contents of the 3rd edition starter (SM vs. Dark Eldar).
Recutting sprues... while good, is the costly part.