hasbro-marks-hasbrocon

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**reds8n**

http://icv2.com/articles/news/view/34490/hasbro-marks-hasbrocon

Hasbro appears to be making moves toward running its own cons, trademarking HasbroCon last week, for the purpose of "organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film.” The new mark (found via TFW2005) joins a previously filed mark for HasCon.

Hasbro has also reserved the URL Hasbro-Con.com as the Web home of a potential show.

LucasFilm was the first geek property owner with its own shows, with its Star Wars Celebration first held in 1999; the shows, now annual, are currently organized by ReedPop (see “Reed Gets Star Wars Celebration”).

Disney followed suit beginning in 1999 with D23 Expo (see “Disney Plans Convention”).

Hasbro has plenty of properties to draw from, including Transformers, G.I. Joe, My Little Pony, the powerhouse game properties of Wizards of the Coast, Dungeons and Dragons and Magic: The Gathering, and many others.

**Kilkrazy**

Hasbro is very diverse, as shown by the list of games and toys referred to above. They also own a lot of old Avalon Hill and Milton Bradley games. The range goes from young children's toys to quite sophicated war games.

It seems to me that a convention could either be a mighty engine of cross-fertilisation or a disaster of lack of focus, depending on how it is run.

**Sinful Hero**

Could be a very strange con, with a very wide net depending on its focus.