it isn't
really necessary, you can get away with just going straight to primer/paint...although sealing it can help to prevent the occasional crumb breaking off after a while, or during pretty serious drybrushing.
I would be a little hesitant to use pva though, might gunk up the rough details of the cork...I'd suggest either considerably thinned down pva, or preferably, some cheap superglue - I've sealed mine with superglue a few times and it works a treat

- I stress though, use the cheap stuff...you'll go through it pretty fast, and it's just being used for sealing, you're not trying to glue something important
...ah, also, keep in mind that cork is fairly porous, this isn't necessarily an issue, but just know that it will drink up a fair amount of any paint/glue/etc you put on it, if it isn't sealed