They do have a similar smell to them, my flow improver smells stronger than my cleaner does though, might just be the bottle it's in though.
I think they must both use the same oily surfactant to break the surface tension of the paint.
I have never tried interchanging one for the other though, I use the cleaner for cleaning my airbrush and I mostly use the flow improver for hairy brush painting. The improver can definitely act as a paint stripper but I don't know if it does it as well as the actual cleaner does.
Maybe they're the same and I never noticed

Would have to test.