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GW will not backpedal on AoS because AoS has been a success.

GW have stated in this year's financial report that AoS is selling more than WHFB has for the past few years. Not only that but even Hastings, longtime AoS hater and source of the "AoS isn't selling" rumors, now admits that AoS is selling better than WHFB had been. Here's the quote below:

"I have never attacked anyone for saying AoS was doing well, simply said that my sources at that time said it was not. It has now improved to a point where last I heard sales of AoS products are at a better level than WFB prior to end times (which saw a huge spike)."

Source: https://disqus.com/home/discussion/warofsigmar/war_of_sigmar_rumors_and_rules_for_age_of_sigmar_3365/#comment-3034675724