I think it missed it's window.
Had it been waiting in the wings when AOS first launched to such negative response, I think it would have been a contender, but with the General's Handbook and now with 40k 8th getting a very positive release, I don't see this game lasting.
It's background and minis are really bland/generic and the game becomes so ugly so quickly, with the table festooned with cards and counters and dials and tokens everywhere, combined with the really ugly locking bases.
Swing and a miss for me. Which is a shame, because I have a lot of time for FFG as a company.
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