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Battalion
HQ

Dark Apostle 83 points
Plasma Pistol Power Maul The Cursed Crozius

Chaos Lord 85 points
Plasma Pistol Power Sword Warlord Voice of Lorgar.

Troops
21x Cultists 80 points
Brutal close combat weapons and auto pistols

20 x Cultists 88 points
18 x Auto Guns 2 x Heavy Stubber

10 Chaos Marines 193 points
7 bolters 2 plasma guns Champion with Combi Plasma Power Fist

Chaos Rhino 72 points
Combi Bolter

Elite
8 x Possessed 186 points
Mark of Khorne 8 x horrifying mutations Icon of Wrath Mark of Khorne

Chaos Rhino 72 points

Combi Bolter

5 x Chosen 157 points
4 Plasma Guns Champion with Combi Plasma.

Chaos Rhino 72 points
Combi bolter

Hellbrute 149 points
Multi Melta Hell Brute Fist

Heavy Support
Chaos Predator 190 points
Twin Lascannon 2 x Lascannon Sponsons Mark of Slaanesh

Dark Apostle goes with the possessed Lord goes with the chosen. Lord + Chosen and the chaos marine squad in their rhinos move into the middle of the board to form up a firing line. However in a kill points game they will bum rush the opponents llines. The possessed and dark apostle will charge forward aiming to make their impact. Thanks to the Possessed having Mark of Khorne i can use the khorne Strategem.
Predator opens up tanks and with Mark of Slaanesh i can potentially use the strategem to allow it to shoot twice.

The cultists hold back and hold objectives in my own deployment zone guarded by the hell brute.

Since you are shooting for Fluff, I would recommend leaving some points to Summon in some Daemons. At a minimum a unit of 20-30 Bloodletters is both awsomely effective and nicely congruent with the fluff.

Otherwise it is useful to use summoning to drop units back to hold objective or push forward a Fiend of Slaanesh to keep units in combat when required.

Also, given the list you have, I would use the Exalted Champion over a CSM Lord and give him the Murder Sword (i.e. Anathame).

Given something to drop for those Daemons, I would lose the helbrute.

I understand why you want the Lord in there for overcharged Plasma, but there is not enough of it in this list (imo) to justify. Not to mention the delivery mechanism is a bit slow. While not "optimal" I have had success with DS Raptors with 2x Plasma, Champ w/ 2x Plasma Pistol coming in with a Jump Pack Lord w/ 2x Plasma Pistols. Two units come close to the cost of the Chosen w/ Rhino, can Deep Strike and have a 12" move.