It's all really guess work, but working backwards
once it's all done getting it printed and distributed to the various GW hubs in sufficient quantities is probably going to be 3 to 6 months
Minis, if they can use existing stuff again probably 3-6 months to find a slot for production. If they've actually got to design it all from scratch 6 months to 18 months depending on how many sprues and how complex they are
Game design, 6 months if they are effectively using a game their designer has already worked up to some degree, to 2 years if they have an idea (genestealers vs deathwatch) but no designer in mind, and no idea how they want the game to play
so overall probably 9 months minimum (for a game using existing assets, and either being a reskin of an existing design or something the designer has already worked out most of the bugs on)
probably 2+ years for something more ambitious, new and needing substantial new mini toolings
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