It depends I'd say, some like Cawl and the other Domini have an aura that says "You can re-roll any Hit rolls of friendly <Mars> units within 6"
in the Shooting phase" while others like Azrael are worded this way: "You can re-roll failed Hit rolls for friendly Dark Angels unit within 6" of Azrael". So in the first case we have a specific restriction that you can only benefit from the re-roll in your own Shooting Phase, while the second case allow re-rolls any time. First one doesn't allow Overwatch re-rolls because:
Overwatch is resolved like a normal shooting attack (albeit one resolved in the enemy’s Charge phase) and uses all the normal rules [...]
The enemy's Charge phase is not your Shooting phase, so no re-rolls in Overwatch.
And yes this is absurd that some can do this while others can't.