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OP you raise many good points. I too have been supporting Mantic since I learned of them in 2013. Ihad great respect for their pioneering of publishing FREE rules and army lists (aka codexes) online. Their generosity inspired me to do several KS.

The downside to KS is that retailers have been somewhat out of tbe loop. With Vanguard recent releases this seems to be changing for the better. I hope they can improve their visibility and attractiveness to retailers in North America. Bringing new guys into the hobby is the specialty of the FLGS, it is often "a bridge too far" for game design/manufacturing companies.

As for FB/social media, it is great for instantvisibility and feedback but with the total lack of archiving it is pretty useless for any activities that take time to simmer and brew. I really hope that Mantic and the player base doesn't become too reliant on it.