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IIRC, GW recently started sending takedown orders to eBay and Amazon third party sellers who use official GW images to sell stuff without GW's permission. It's also explicitly against eBay's rules on pre-selling. You're supposed to take photos of the item yourself and use those when selling something, but obviously you can't do that if you don't have the item yourself yet because it's a pre-order item.
So that's probably why. Established retailers of GW shouldn't be affected as they presumably have permission from GW to use their official images for pre-orders.
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