Let's compare the options for a minute.
Khorne: constant demands to hunt down people and murder them brutally for their skulls. You are a Cultist, not an Astartes - which limits your victim pool severely. Eventually, you are beheaded by someone you recruited into the Cult and your skull manifests at the bottom of Khorne's throne for all eternity. Worshipping a perfectionist father who cannot be satisfied has limited appeal - like daughters who didn't get enough attention growing up, orphans, neat freaks, etc.
Slannesh: the God of EXCESS. Everyone keeps talking about sex, drugs, rock and roll - but they forget the 2nd Ed Noise Marine sculpts. You engage in some debauchery, sure, but eventually you start bashing in your own face for the sensation alone. After enough amateur surgeries, you die in a vat being boiled down to make drugs for your betters. As a Cultist devoted to Slannesh, you are the drug.
Tzeentch: the Changer of Ways. You spend most of your time on missions without knowing why you're doing it or what success means. You're not a Sorcerer, you're a Cultist living in a constant state of confusion, destined to die in pursuit of an unfathomable goal that is probably misdirection. The anxiety alone makes it not worth pursuing, that's why they have Tzaangor.
Nurgle: you get to march around with a bunch of creatures completely lacking in hygiene who sing and grin all day. Eventually, you get a disease which makes you just like the rest, then you go hang out in a garden for eternity. Cultists are followers by nature and would jump at the chance to pursue that hippie lifestyle.
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