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The Tolkien influence is indirect in two ways. First, as has been pointed out, the immediate influence was D&D and other properties that were, themselves, influenced by LOTR. That doesn't mean Tolkein had influence, it's just that other creators did too. (If your band is influenced by Led Zepplin, guess what: you're influenced by the blues!) Second, the reality was that GW/Citadel in the last 80s had a very small range of sci models, but a pretty huge range of fantasy models that could be converted to sci-fi models. Clearly, some of the converstions stuck (Orks and Eldar), so faded into the background (Ratlings/Ogres), and dwarves famously disappeared completely for decades. I will say, the more I think about it, the more the Tolkien influence is pretty small and second hand. Tolkien's themes of Duty, good vs. evil, and the power of mercy and kindness really don't meld with 40k. In many ways, 40k is a direct rejection or even mirror version of LOTR. There is no hope, there is no room for mercy or pity. 40k is clearly shaped by LOTR, and might in some ways be a response to it, but the lineage is complicated. Anyways, my favorite influence to point out for 40k is Paradise Lost, which was clearly the jumping off point for the Horus Heresy early on.
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