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 AshAxe wrote:
Living in US, I just don't get the little Timmy model. I travel quite a bit for my job, and have yet to see a GW store any place except Chicago. I do however stop by independent gaming stores and if little Timmy walks into those stores, he's playing magic or some other card game with the other Timmys.

I do however see young adults and up playing miniature games. It must be different in the UK and Europe.

I don't thin there is a difference between the US/UK here. Kids like 40k (as do older people) and kids have completely disposable income so are ideal customers.

If what you are saying is true and that all kids are playing CCGs then that is who GW (who are already growing in the US) will target. It makes perfect sense.

Now I don't imagine that it is black and white like that (as there are plenty of US kid that play GW games already) but there is an obvious market there to be tapped.