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In my experience the "second game" varies by club.

In almost every club 40k is their #1 mainstay that's always got several tables.

But then one club might have a regular game or two of Bloodbowl perhaps, another might have regular games of Mordheim, etc etc.

Usually the 40k players only play 40k. But then the 'not-40k' players tend to be the same people. IE it's the same people playing Bloodbowl as Mordheim, and they likely play 40k as well. This means there's only really room for a single 'second game' as players are busy playing Mordheim. Maybe the 'second game' will oscillate year-on-year as those people will play Mordheim for a year, then a Bloodbowl league the next, then move on to Moonstone or something.

For whatever reason 40k has a really tight grip on its players. The vast majority of 40k players have only touched 40k and will only ever touch 40k and refuse to even entertain the idea of another game.

 Apple fox wrote:

I wonder how much GW makes on book sales as well. They seem to be doing even more books now than they used to for there games.

GW seems to have cracked the code in the last 15 years and gone from being a gaming company with some books to a full fledged publisher. Black Library is huge for a private imprint, and somehow GW convinced it's players to pony up for hardcover codices and sub codices every edition.

The book buying carousel was a big reason I decided to get off the 40K ride. Every edition I was looking at $300-400 in books I'd have to purchase just to keep playing the armies I already had. "Current armies will be playable in the new edition" only lasts a few months until they get around to publishing a new codex.

 Eilif wrote:

 Apple fox wrote:

I wonder how much GW makes on book sales as well. They seem to be doing even more books now than they used to for there games.

GW seems to have cracked the code in the last 15 years and gone from being a gaming company with some books to a full fledged publisher. Black Library is huge for a private imprint, and somehow GW convinced it's players to pony up for hardcover codices and sub codices every edition.

The book buying carousel was a big reason I decided to get off the 40K ride. Every edition I was looking at $300-400 in books I'd have to purchase just to keep playing the armies I already had. "Current armies will be playable in the new edition" only lasts a few months until they get around to publishing a new codex.

Just looked, there was 500+ 40K books or collections. That’s easily in small publishers, huge for wargaming! Then codex’s. GW has got magic for sure.