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It depends. As others have said it does feel good but also it is seeing your (hopefully) beautifully painted army do well without the competition and stress of a tournament or other competative game. Sure these are nice but so is a friendly game.
With me i do usualy prefer a hard won battle although not always. I like to feel i have acheived something.

Out of time but ill post some more tomorrow. MOO out.

Because conflict is the only thing that makes life interesting.

 RayofPaintStudios wrote:
So in terms of casual gaming, why do we like to win?

Because we're living beings who developed from an inherent state of conflict throughout the varied generations of our evolution; in short, because we are alive.

 Melissia wrote:

 RayofPaintStudios wrote:
So in terms of casual gaming, why do we like to win?

Because we're living beings who developed from an inherent state of conflict throughout the varied generations of our evolution; in short, because we are alive.

Put your boots on kids, it just got deep in here.

Well stated.

For me winning is always about Fighting in a hard fought game (even if I do not win by winning at Victory conditions), its more along the lines of having a moral victory for me, for example if I had a game where a lot of epic things have happened stuff that happened which I wouldn't think would happened, nicely surprising me and of course my favourite "my Lord will face off your lord in a duel" and the epic fights happen and the game is is hard fought to the last dice roll, that is what the satisfaction I get from playing this game an to me, even if I lose by Victory conditions, I still feel like I have taken away with a victory knowing that epic moments have happened and will stay with me in my mind.