Filing this in the "better late than never" column, an article that
GW could have used before the whole Spots/Facebook thing.
http://smallbusiness.yahoo.com/advisor/3-rules-managing-negative-online-comments-203041494.html
None of this is really new and most of it is just common sense but it is striking to contrast and compare
GW's handling of online forums and the recommendations of this article. Also, we can look at
PP/Wyrd/etc. and see how well they're doing compared to what the article recommends.