That ship travelled 6.437.376.000 kms (over 4 BILLION miles) in 10 years to reach that comet and has finally gotten close enough to analyse the molecules that are being released as the comet gets closer to the sun and some of its components start to evaporate. If everything goes according to plan, the Rosetta ship will launch a smaller probe called Philae that will actually land on the surface of the comet and transmit more data about its geological and chemical composition!
Its and extraordinary scientific achievement, so of course the media will only fixate on and talk about its more comical aspects...