Yeah you have to thin it with a lacquer thinner. Don't use hardware store lacquer thinner, it's waaaaay too strong, I use Gunze's self levelling thinner.
It can be brushed on as an overall primer but you have to thin it a lot to do so. It's not really designed for that though. It's more designed as a fast drying sandable filler primer that you can use on small areas you need to clean up like small gaps, seamlines, scratches and whatnot. A bit like liquid green stuff. Or it's designed to be thinned down heavily and used as an overall primer through an airbrush.
It can be thinned down and hairy brushed on over an entire model but it's not really intended to be used as such, has to be thinned a lot and takes a bit of practice to apply it right.
Use synthetic brushes and they should be fine as long as you are using one of the aforementioned lacquer thinners (not hardware store ones).
Also the thinners have some pretty intense fumes. Don't use it unless you have good ventilation.
Honestly I went down the brush on primer path and airbrush on primer path for a while and in the end just went back to rattle cans

They're so much better. Tamiya's rattle can primer is pretty good, maybe it's a touch too slick but I like it because it's really easy to apply, in the winter I just open my window and spray through a box fan set to high using a box with the back cut out of it pressed up against the fan to stop the cloud of spray migrating anywhere other than out the window through the fan. After spraying leave the fan running for maybe 30 seconds then turn it off, close the window and put the models in another unused room to dry for a short while.